''Journal of Marketing Research'' is a bimonthly

peer-reviewed Peer review is the evaluation of work by one or more people with similar competencies as the producers of the work (peers). It functions as a form of self-regulation by qualified members of a profession within the relevant field. Peer review ...

academic journal An academic journal or scholarly journal is a periodical publication in which scholarship relating to a particular academic discipline is published. Academic journals serve as permanent and transparent forums for the presentation, scrutiny, and d ...

published by the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th ...

. It was established in 1964 and covers all aspects of

marketing research Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix i ...

. According to the ''

Journal Citation Reports ''Journal Citation Reports'' (''JCR'') is an annual publicationby Clarivate Analytics (previously the intellectual property of Thomson Reuters). It has been integrated with the Web of Science and is accessed from the Web of Science-Core Collect ...

'', the journal has a 2020

impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as i ...

of 5.000. The founding editor was

Robert Ferber Robert Ferber was a marketing theorist, statistician, economist, and psychologist. He was a Professor of Business at the University of Illinois. He was the founding editor-in-chief of Journal of Marketing Research and the second editor of Journal ...

Awards

*In 1996 the journal established the ''Paul E. Green Award'' in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. *The journal awards the ''William F. O'Dell Award'' for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.

Editors-in-chief

The following persons are or have been

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of this journal: *

(1964–1969) *

Frank Bass Frank M. Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologi ...

(1972-1975) * Ralph Day (1969-1972) * Harper Boyd * Gilbert A. Churchill (1978-1982) * William Perreault (1983-1985) * Robert Peterson (1986-1988) * Michael Houston (1988-1991) * Barton Weitz (1992-1994) *

Vijay Mahajan Vijay Mahajan is the Chief Executive Officer (CEO) of the Rajiv Gandhi Foundation and the Director of the Rajiv Gandhi Institute of Contemporary Studies. Mahajan was the founder of the BASIX Social Enterprise Group which is engaged in liveliho ...

(1995-1997) * Russell S. Winer (1997-2000) * Wagner A. Kamakura (2000-2003) * Dick R. Wittink (2003-2005) * Russell S. Winer (2005-2006) * Joel Huber (2006–2009) * Tulin Erdem (2009-2012) * Robert Meyer (2012-2016) *

Rajdeep Grewal Rajdeep 'Raj' Grewal is the Townsend Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is the editor-in-chief of Journal of Marketing Research. He is known for his work ...

(2016–2020) *

Sachin Gupta Sachin Gupta (born 9 March 1978) is an Indian film producer, writer and director. He produces films under Chilsag Motion Pictures and is also an artistic director of Chilsag Chillies Theatre Company. He made his writing and directorial debut w ...

(2020-2023)

Notable papers

* * * * * * * * * * * * } * *

References

External links

* Marketing journals Marketing research English-language journals Bimonthly journals Publications established in 1964 {{marketing-journal-stub